Vision & Values
A woman wearing LÚDERE knows she can take on anything. She approaches her life believing that anything is possible.
We want to support individuals in embracing what makes them unique and celebrating it. We want to create a community of people who share in this belief, and who strive to support, encourage, and empower each other. We believe in the power of creativity over competition, knowing that a rising tide will lift all boats.
A NOTE FROM ARIELLE
Life should be lived as play
Play is a revolutionary force in a world that teaches us that to grow up is to get serious. To live life as play means approaching life with a sense of exploration and wonder. It is an understanding that accessing our creativity and sense of purpose comes from continual investigation and discovery. It is a process of participation in which you try, learn, grow, and then start again. The very essence of playfulness is an openness to anything that may happen and a feeling that whatever happens, it’s okay. To live life as play is finding joy and value in all of the parts of the journey as it is unfolding, not just celebrating at the finish line. It’s creating a life that feels good on the inside, not just one that looks good on the outside. It’s a reminder that doing what you love, is never a waste of time.
Love always,
Arielle Zella
“We don’t stop playing because we grow old; we grow old because we stop playing"
George Bernard Shaw
CHARITABLE GIVING
Lúdere donates 1% from every sale to efforts that support and empower our communities
We believe strongly in the power giving back as central to achieving our mission.
We feel that a percentage of sales—not profit—is the most transparent way to calculate donations. Because profit is calculated after all expenses are paid out, including salaries, small businesses like ours usually anticipate a small profit for the first few years. If our profit is small, that means our donation is even smaller. For us, that’s not good enough. We want to do as much as possible for our community! It’s important to us that we live up to our mission to give back and raise others up.
With our promise to donate 1% of sales, you can always be confident that some of your purchase is directly helping others.
This year, we are proud to be partnering directly with GIRLS INC. of Metro Denver
Inspiring all girls to be strong, smart, and bold.
By supporting Girls Inc. of Metro Denver, we are helping to ensures that girls in our community receive the tools, mentorship, and resources needed to dream big and achieve even bigger.
“Jewelry has the power to be the one little things that makes you feel unique"
Elizabeth Taylor
ETHICS & SUSTAINABILITY
Creating our pieces in a way that is ethical and sustainable is central to our mission. We prioritizing suppliers who are certified by the Responsible Jewellery Council. The RJC provides the most comprehensive international framework for compliance and focuses on best practices around health and safety, human rights, fair labor, governance, and environmental protection. We will also select diamonds that are compliant with the Kimberley Process, which ensures the diamonds we use do not fuel armed conflict in high-risk countries. We strive for all of of our gold to be 100% recycled. This means gold that is never mined. Instead, it’s developed from pre-existing gold material that is refined to remove any impurities and imperfections. This means it is able to be repeatedly reused without losing quality or harming the environment.
QUALITY OVER QUANTITY
We believe in quality over quantity and in collecting pieces to be worn forever. Lúdere jewelry is meant to be cherished for generations. It is imbued with an energy and spirit that any woman would want to pass on to the next generation in the hopes it would inspire the same attitude and zeal for life in them.
HAPPINESS GAURANTEE
We want you to be completely happy with your purchase. Contact customercare@luderejewelry.com with any concerns or questions.
